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Social Media
Copywriting
5 NEW Social Media Copywriting Rules For Dynamic Social Media
Marketing
by Nicky Jameson - June 19
2008
While information on Social Media and Social
Media Marketing is now fairly common-place, guidance on how to
write for Social Media Marketing is much harder to find.
Yet the #1 success determinant in Social Media Marketing is
your message -specifically, how you write that message.
Because there’s so little practical guidance for marketers on
Social Media Copywriting many simply use traditional marketing
approaches.
This is a recipe for failure and here’s why.
Your audience isn’t interested in controlled messages, squeaky
clean PR, spin, advertising or customer “commitment”
statements. They’re looking for:
• Genuine engagement with you
• Two-way conversation with you
• Participation by you in their forums
• Authentic relationships built on trust
The old marketing rules and approach don’t work with this
audience.
If you want Social Media Marketing success you must use Social
Media Copywriting.
Social Media Copywriting uses proven and successful direct
response copywriting techniques to help you:
• Write content that attracts and interests your audience
• Engage with your audience on their terms
• Increase website traffic,
• Gain increased brand awareness and brand advocates
• Increase leads
Here are 5 of the “New” Rules for Social Media Copywriting.
They are all proven direct response copywriting best practice
and you can use them immediately.
1. Write to create relationship -
Everything begins and ends with relationship without which your
social media marketing campaign will fail. This is a tough
concept for many marketers; however it’s the foundation of
Social Media Marketing success. Use Social Media Copywriting to
build relationships by crafting your messages as if you are
speaking with a good friend rather than to a group of anonymous
consumers.
2. Give your reader a strong sense of
who you are. In direct
response copywriting this is also called the “Voice of the
Author.”
Allow yours to shine through and create a genuine connection
with your reader.
Traditional marketing lacks this intimacy
and the corporate message
comes across as boring and stuffy - a good way to send your
audience to the competition.
3. Don’t sell. Selling is likely to get
you banned - or ignored.
Instead, make your message conversational and individual.
Eliminate the use of the words “we” and “us” and instead, use
“you” and “I” to help make that personal connection with your
reader.
4. Sweeten the deal - Give something
away for free. People love useful free
stuff.
This powerful copywriting technique accomplishes two
things:
• It motivates your reader to accept your offer
• It motivates them to take action now
5. Tell a story - People enjoy stories
because they effortlessly paint a picture in our minds helping
us imagine ourselves in the situation.
This is a very powerful, and rather underutilized direct
response copywriting technique, even by copywriters. Got a
blog? Tell your story and see the time spent on your blog post
jump.
Select stories that relate to your audience, reflect your
brand, and humanize your company.
Simply apply even one of these Social Media
Copywriting rules to get an edge over the competition when
you're launching new Social Media campaigns or revamping
existing ones.
Want to learn the rest of the Social Media
Copywriting Rules and how to use them? Then get yourself a free
copy of my Special Report:
"The 19 NEW Rules of Social Media
Copywriting" at the link below.
Nicky Jameson - June 19 2008
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Nicky M. Jameson is a results-oriented B2B
and Social Media Copywriting Expert who helps mid-sized and
entrepreneurial technology companies stay profitable,
competitive and successful. She’s the author of the
ground-breaking report The 19 “New” Rules of Social Media
Copywriting.
Download a free copy of this special report
at:
http://www.copywritingstudio.com/special-report.html
Contact and find out more about Nicky
at
http://www.copywritingstudio.com
Source:
http://ezinearticles.com/?id=1249574
Article Source: EZine Articles
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